The goal was to improve upon a design, research a specific product, dive deep into the product offering, find a niche that hasn't been noticed and create a new design that could be successful in the market. I spend most of my free time freshwater fishing the upstate New York area, something I'm extremely familiar with is fishing lures and the market as a whole.
Something I had never seen before this project started, in terms of stick-baits, jerk-baits or crank-baits, was a lure that had more than one purpose. When you needed to change depths, action or color of the lure while fishing, you had to spend time to remove the lure and tie on another one. My goal was to develop a crank-bait that could adjust, a lure that could keep your line in the water. I wanted the lure to be an intuitive experience, something a beginner could use all the way to the experts. This lure would always be in the tackle box because of its versatility in almost any location.
Something I had never seen before this project started, in terms of stick-baits, jerk-baits or crank-baits, was a lure that had more than one purpose. When you needed to change depths, action or color of the lure while fishing, you had to spend time to remove the lure and tie on another one. My goal was to develop a crank-bait that could adjust, a lure that could keep your line in the water. I wanted the lure to be an intuitive experience, something a beginner could use all the way to the experts. This lure would always be in the tackle box because of its versatility in almost any location.
Ideation
3 Main Concepts
Concept Refinement
The three ideas were simplified into one main idea, incorporating features from the modular and adjustable lip lure concepts. More detail was incorporated including a physical "bump and indent" feature that would allow for the adjustment in the angle of the diving lip which, in turn, affects the depth that the lure will run when pulled through the water.
A more refined eye area, dorsal and pectoral fins, and a lateral line were introduced to improve on the physical appearance of the lure to make it more lifelike. The lure was split in half to create a front half and back half, the back half would be the removable modular piece in the system. With the standard back half of the lure set, a few more modular attachments were developed to create different action while in the water, aimed to target different fish throughout a long day on the open water.
A more refined eye area, dorsal and pectoral fins, and a lateral line were introduced to improve on the physical appearance of the lure to make it more lifelike. The lure was split in half to create a front half and back half, the back half would be the removable modular piece in the system. With the standard back half of the lure set, a few more modular attachments were developed to create different action while in the water, aimed to target different fish throughout a long day on the open water.
Final Renderings
Modeling
Final Assembly