"Huge Hunters" is what a few friends and I call ourselves when we set off on any fishing adventures around the local streams, ponds and lakes in upstate New York. Overtime I started to think of some sort of branding for the group for stickers, t-shirts, etc. I started doodling in my notebook and eventually created the sleek fish and hook logo that represents Huge Hunters Fishing.
Sketching
Refinement
After a quick revisit to the logo, some minor adjustments were made to unify the entire design as well as some changes to the "HHF". With a few subtle curves added to the dorsal fin, pectoral fin and the hook, the entire design is now comprised of curves and no longer angular in some sections and curved in others. "Huge Hunters Fishing" added to the top of the "HHF" is a small way to drive home the name of the group.
A few color options have to follow, of course.