The design of the shirt was for the Wayland-Cohocton Cheerleading Team's T-Shirt sale. The shirts are worn by family and friends in the local and surrounding areas that attend games. The mascot of the high school is an eagle along with maroon and gold being the two school colors. The text on the shirt went a few rounds through ideation and the agreed upon message was the in Wayland - Cohocton "We Bleed Maroon and Gold".